February 19, 2021 4 min read 0 Comments
Many Retail outlets carry a variety of Sterling Silver & Gold jewelry styles without regard to whether or not this jewelry is from a known brand, has any name recognition or has met exacting quality standards. Below are several key advantages to selecting brand name Designer jewelry.
When people recognize a brand they know, it's like magic! Many people collect and look for jewelry from Designers they know and trust. Many brands have a specific aesthetic that appeals to certain customers, and when those customers recognize the name, it helps in fueling a purchase.
I have seen stores that buy all different kinds of Designer brands and then mix the pieces together in one jewelry case without regard for any particular brand. I believe this is a mistake because Designers continually strive to build brand recognition and you wouldn't want to confuse shoppers. This showcase at our Retailer, Beach Treasures, is a great example of how to present a Designer brand.
Charles Albert Recycled In-House Beach Glass showcased at our Retailer, Nature Gifts in St. Simons Island, GA
Additionally, when a piece of jewelry is signed, it gives the piece a higher perceived value. People like original well made work. Signed or stamped jewelry is always better than unsigned — or worse, knockoff jewelry wrongly reproduced from popular Designers.
Brand recognition is also developed through press and celebrity placement. Charles Albert has had a longstanding relationship with stylists and editors allowing us to be placed in publications like Vogue and Harpers Bazaar while also being seen on J-Lo, Lady Gaga, Carrie Underwood, Demi Lovato, Angela Bassett and many more. Additionally, we've had TV installments in Gossip Girl, The Real Housewives of Atlanta, The View, The Real & Fashion Police.
Demi Lovato performing on Good Morning America in a Charles Albert Sterling Silver Spike Cuff
Designers who have taken the time to build their brand name have spent many hours and many thousands of dollars in marketing efforts to build a base of people who love their look.
Lots of Retailers simply do not have the time or resources to try to promote each individual piece of jewelry in an effective manner. On the other hand, an established Designer has already built a customer base appreciative of his work.
At Charles Albert we offer low & high res images of product and model shots for your digital store, printed posters for in-store displays, branded pouches as well as other branded marketing items, free of charge.
Designer Brands have reputations to uphold. When jewelry is signed, it should also be made well. Inferior quality can destroy a brand’s reputation a lot quicker and for a lot less money that it took to build the brand up.
When you buy jewelry that is not hallmarked, and it breaks, falls apart, or has terrible overall quality, all the blame shifts to the Retailer before it does to the Designer. The reputation of the store is at stake by stocking lesser quality merchandise. At Charles Albert, we stand behind our work. In the unlikely event of product damage, we will either repair or replace items damaged in the course of being loved and worn.
Our Metalsmith in Taxco, Mexico setting a Turquoise nugget into our adjustable Sterling Silver Rings
Let me walk you through a scenario! You run across jewelry that you think your customers will love. You buy it for your Retail location and BAM! You were right. Everybody wants it! It sells out almost immediately. You call the supplier to reorder… no answer. You call again, and again… still no answer.
Finally a week later, after numerous calls and much frustration, you get through, and the person on the other end of the phone has no idea how to help you. All they know for sure is that they do not have the desired item in stock and that you sound like crazy person..
When dealing with established Designers, we know how important it is for you to be able to restock product, rapidly. In the fast paced world of fashion, something hot today may be as cold as ice next month. Having reliable sources is key to success.
At Charles Albert, we post new items online every week, and are known for our easy convenient fully stocked website, charlesalbert.com.
Charles Albert Mystic Quartz 950 Sterling Silver Shark Tooth Pendant, Ring, Mini Cuff and Bracelet
Bad customer service will also destroy a branded Designers reputation. That is why so many of us do everything we can to make sure you as the customer, are satisfied.
Customer service should be viewed in terms of customer relations. At Charles Albert we have a convenient Toll Free number, (800)410-1112. You can also reach us by email, email@example.com or through our social media platforms.
Lastly, we offer a Money Back Guarantee if you are not satisfied with your purchase, along with same day shipping. Our numerous 5-star reviews and years of customer success stories nurtures our excitement to continue providing elite customer care & support.
- Charles Albert, Founder
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